Three Cheers, a PR firm focused on serving clients in the adult beverage industry was looking to develop a distinct brand identity during their launch in 2021. I was tasked with building a visual identity that embodied celebration, sophistication, exuberance, and a spark of conversation.

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ART DIRECTION, BRAND STRATEGY & DESIGN

The team wanted a logo that was both refined and reflected their hands-on, small agency spirit. To bring that balance to life I created a wordmark with a hand-drawn typeface, emphasizing subtle imperfections while maintaining clean lines.