Ocean Spray came to our team wanting to revitalize their social media content and use the platforms more strategically. We worked to define their brand pillars and create structured plans for each platform. We also modernized their approach to photography and design to better engage their audience, all while staying true to their traditional roots.

Our team then created monthly content calendars with each post laddering back up to the goals set in our plan. I led the creative direction for the shoots, handling every step from brief development to post-production.

ROLE
ART DIRECTION, DESIGN & SOCIAL STRATEGY

COLLABORATORS
COPYWRITING: JENNIE JACKSON
PHOTOGRAPHY: HEATH ROBBINS
FOOD STYLING: SUNNY RICKS
PROP STYLING: JANINE MAGGIORE