NIC+ZOE, a brand built on its versatile looks for busy women, launched its first shoe line in the Spring of 2018. As part of their marketing team, I was responsible for leading art direction on the lookbook, e-commerce, in-store creative, and social media. The shoes were made to be effortlessly sophisticated, and I designed every asset with this principle in mind.

ROLE
ART DIRECTION & DESIGN

COLLABORATORS
DESIGN: MELISSA BLENKHORN
PHOTOGRAPHY: HORNICK/RIVLIN
SOCIAL STRATEGY: LORIANA ROSATI