Role: Art Direction, Design & Social Strategy
In June 2015 I began working with Jennie Jackson to revitalize Ocean Spray’s social media content. Our aim was to define brand pillars, move away from sporadic posting towards a campaign-based strategy and modernize the visuals while still staying true to their traditional roots. What started as small photoshoots at my apartment soon ramped up to a collaboration with photographer Heath Robbins, whose team helped us with our more ambitious ideas.
I led the creative direction for all photo and video shoots and handled the post-production of all photo, animation and video work. Below is a selection of work from various campaigns.