While working at Weber Shandwick, I was challenged with leading creative on social media for the Maine Lobster Marketing Collaborative. Our team wanted to tell the story of the Maine Lobsterman, what makes their catch so unique and how they are leaders in the industry for sustainability. They have a very passionate following on social media, but limited imagery to work with. I collaborated with our account team to brainstorm, moodboard and organize the itinerary of the shoots.
Below is a sampling of the lifestyle photography I directed during my time as creative lead on this account.
CREATIVE DIRECTION: Hilary Braun
PHOTOGRAPHER: Patrick Daly