Our digital team at Weber Shandwick worked with Harvard Business School's Executive Education (HBSEE) department to revitalize their voice and visuals on social media. Once our team established the right tone for HBSEE, I led the creative effort to build visual guidelines for their internal design team. I created a system that was flexible enough to work within all the social platform's specs without feeling rigid or templated.
I worked with the Harvard Business School design team to show them how to create their own social posts in the new guidelines, how to make the most of their existing assets and how to design within certain rules when promoting posts. Below is an excerpt from this tutorial.